10.00am - 4.00pm

Delegate Registration

Venue:
Kuala Lumpur Convention Center Planery Hall Foyer

5.00pm - 6.30pm

Speakers Cocktail

Venue:
The Sky Bar, Traders Hotel

6.30pm ---

Delegate Cocktail

Venue:
Kuala Lumpur Convention Center Ballroom, 3rd Floor

7.00pm ---

Dinner
Hosted by MAA;
Sponsored by Tourism Malaysia

Venue:
Kuala Lumpur Convention Center Ballroom, 3rd Floor

Venue: Plenary Hall, KLCC

7.30am

Arrival of guest and delegates

8.00am

Guest to be seated

8.30am

Arrival of VIP

8.35am - 8.45am

National Anthem & Doa recital

8.50am - 8.55am

Opening

9.00am - 9.10am

Welcome Address by Organising Chairman
Mr. Peter A. Das

9.15am - 9.25am

Opening Address and Ceremony by VIP

9.30am - 9.50am

Introduction of AFAA members &
Gavel handover ceremony

9.55am - 10.05am

Address by IAA Chairman

10.10am - 10.20am

AdAsia09: The legacy of Yasmin Ahmad

10.25am - 10.45am

TEA BREAK

10.50am - 11.30am

Kiyotaka Akasaka,
United Nations

Topic:
The United Nations and how its universal values are applicable to Asia's challenges and future

11.35am - 12.15pm

Jez Frampton,
Interbrand

Topic:
The art of sustainable sustainability

12.20pm - 12.25pm

The Pulse of AdAsia09

12.30pm - 2.30pm

LUNCH

2.45pm - 3.15pm

Richard Basil-Jones,
Nielsen Worldwide

Topic:
Beijing 2008 Olympics – a lesson in global branding for China

3.20pm - 4.00pm

Maria Brown,
Asian Food Channel

Topic:
The recipe for Asia

4.05pm - 4.10pm

The Pulse of AdAsia09

4.15pm - 4.45pm

TEA BREAK

4.50pm - 5.30pm

Presentation by Special Guest

5.35pm - 5.40pm

The Pulse of AdAsia09

5.45pm - 6.25pm

Kenji Shiratsuchi,
Dentsu Inc

Topic:
Ideas for Society-New Ideas to Change Companies and Society

6.30pm

End of Day One Conference

7.00pm ---

Cocktails

Venue:
Mandarin Oriental Ballroom

7.30pm ---

Dentsu Night

Venue:
Mandarin Oriental Ballroom

Venue: Plenary Hall, KLCC

7.30am ---

Arrival of guest and delegates

8.00am ---

Guest to be seated

8.30am - 8.45am

Video presentation by
Sir Martin Sorrell, WPP Group

Topic:
2010:  What's Coming Down the Line?

8.50am - 9.00am

AFAA Lifetime Awards

9.05am - 9.45am

Allyson Stewart-Allen,
International Marketing Partners

Topic:
The Asian Asset: The Heritage Value of Asian Brands

9.50am - 9.55am

The Pulse of AdAsia09

10.00am - 10.30am

TEA BREAK

10.35am - 11.15am

LIVE on Stage with Veronica Pedrosa
with Bharat Kumar Ranga & Hermawan Kartajaya

Topic:
How to thrive in uncertain times?

11.20am - 11.25am

The Pulse of AdAsia09

11.30am - 12.10pm

Yutaka Tezuka,
Hakuhodo Japan

Topic:
Creating Engagement: New perspectives from Sei-katsu-sha insight

12.15am - 1.55pm

LUNCH Hosted by Hakuhodo

2.00pm - 2.40pm

Bernhard Glock,
World Federation of Advertisers

Topic:
Learning how to win in the long run

2.45pm - 3.25pm

AdAsia09 Panel Discussion
Moderator: Datuk Kamal Khalid
Panelist: Rahul Welde, Dondi Gomez & Dr Sattar Khan

Topic:
How can Asian brands innovate and evolve in order to survive?

3.30pm - 3.35pm

The Pulse of AdAsia

3.40pm - 4.10pm

TEA BREAK

4.15pm - 4.45pm

Mr Kun Hee Ahn,
Innocean Worldwide

Topic:
Brand strategy of Korean companies to overcome the crisis; Centering on the case of Hyundai Motors

4.50pm - 5.20pm

AdAsia 2013 Bidding Presentation

5.25pm - 5.40pm

Adoption of the
AdAsia09 Kuala Lumpur Declaration

5.45pm - 6.00pm

Ad Asia 2011 presentation by
Indian AA

6.00pm

End of Day One Conference

6.30pm ---

Cocktails

Venue:
TBC

7.00pm ---

Farewell Dinner

Venue:
TBC