- Hakuhodo’s ‘sei-katsu-sha’ philosophy
HAKUHODO Inc, Japan’s second largest advertising agency, views AdAsia09 as an opportunity to expand its reach to support its global business, especially with its many partners and clients in Asia.
“The arrival of IT changed everything in the media environment, our relationship with clients and media content... More>>
- The ‘sei-katsu-sha’ secret for Hakuhodo’s success
Hakuhodo Inc, Japan’s second-largest advertising agency after Dentsu, credits its success and ability to rapidly respond to changing consumer trends to its corporate philosophy of sei-katsu-sha, that is, to view consumers as a “living person”.
It is in our DNA, the foundation of all we do,” said Matushiko Ozawa, executive manager of Hakuhodo’s corporate public relations division... More>>
- THE organisers of AdAsia09 have lowered the conference registration fee
THE organisers of AdAsia09 have lowered the conference registration fee to US$750 (RM2,670) from S$1,000 to reduce the financial burden on marketing and advertising ractitioners in the tough economic environment
AdAsia is the biennial gathering of the region’s advertising community, where delegates from the Asian Federation of Advertising
Association’s 16 member countries... More>>
